Breaking .RECORDS
Breaking .RECORDS
.RECORDS — a music-focused namespace — launched on Friday through the Impervious Registry Protocol. Quickly, it became the most registered domain on Impervious with 269 subdomains in the first 36 hours.
The namespace operates on Ethereum as both an on-chain identity for artists and domain name for decentralized websites. Early configured sites include: catalog.records, zora.records, app.spinamp.records, futuretape.records, headlesschaos.records, and turnable.records. You can access these sites using a Handshake resolver like Fingertip. And you can set up your own sites using Vercel or Spheron, amongst other hosting tools.
Grammy award winning artist RAC also got in on the action:
There’s some key takeaways from the early success of .RECORDS. First, vibrant communities can benefit from their own naming and identity layers. Second, distributing names on Ethereum (via Impervious) resonates highly with existing Ethereum users. Third, a branded landing page distinct from the generic Impervious Registry site is a successful marketing strategy. Last, aesthetics still matter for domain extensions and .RECORDS makes for an appealing suffix.
Learn more about .RECORDS domains here.
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